Creative Director: Q. Cassetti
Designer: Q. Cassetti
Illustrator, Q. Cassetti

In 2015, my sister-in-law, Jennifer Eddy founded Root to provide skills, certification, life-skills training, externships, and support to young people at risk. I provided help and encouragement to Jen because I believe that with a strong mark, you can take an idea to a reality very quickly. We worked together on the brand along with my creating their tagline and basic brand, language and marketing. The simple double “O”s became a focus for the logo design and from that, a lively pattern that is used to enliven normally plain things. I am constantly delighted and surprised to see how the logo and pattern is put into action.