Back to Ham

A member of the QNation scolded me because I was not on the ball and chatting with you all. I apologize, but work has gotten out of hand and thus, the non-paying work slips off the desk. I will attempt to be more sympathetic to your needs, and even if its not much, say hi with a paragraph and or even just post a hint of what is on the drawing board so you know I am still somewhere breathing.

To that, I was cranky coming home from our weekend in Kittyville. It was Easter, I was tired and pissed off at one of the common themes I am often angry about...and pick at it when I am tired. So, my clever husband turned the conversation around and had me laughing and doing research in the way back machine such that I want to share it with you. Be prepared. This roll has to do with Pittsburgh, Ham, Easter, and a very uptight club. Ham is the underlying tie...so hold on tight as we are going to start with the sublime and move to the ridiculous. 

Growing up, we didn't eat out. My mom cooked, packed lunches for the girls (the boys bought their lunch at school and my dad had free range of all the culinary opportunities downtown...with discussion of what was on the lunch menu every night at dinner just to keep the conversational ball going with him). My mom cooked dinner, made soup, made breakfasts and pretty much handled all of the shopping and prepping. She was not raised to cook--having a cook at her house growing up--and even through my childhood with my grandmother she was unable to even open a box or a can to make something to eat. The Cook had Sundays off (poor woman...) so my Grandmother and Grandfather would either take us to the Club for lunch and then have something exotic like a bucket of chicken from Kentucky Fried Chicken that made an exquisite add to the melee at lunch at their house every day.

My grandmother made lists, made menus and did a bit of the matching column a with column b to make leftovers at lunch. She knew how to order and how to buy the groceries...but that is where it stopped. So rolling it forward, my mom had to learn from scratch how to cook--and she did with all of us as her test kitchen. Nothing was ever thrown away...so we ate the good with the ghastly (which she would never acknowledge as bad). As we got older, she got to be better and better and we, the kids, learned how to cook from her by acting as her sous chefs from the time we could look over the top of the counter and hold a dull or dull serrated knife. But this is all a different story for a different time.

For a treat we were sometimes taken out for, as my dad would say "a hotdog" which meant either a hotdog or a chip chopped ham sandwich at Islay's. Islay's was a Pittsburgh tradition, a deli counter with prepared foods that had hotdogs, milk shakes and sold a form of shaved, barbeque ham (better, processed pork product) that you could have prepared for you at the store (to eat in) or take home to doctor with your own Ketchup mixture. Islay's also was the creator of that Pittsburgh culinary tradition known beyond the 'Burgh, the Klondike Bar. Islay's was as synonymous with the real deal Pittsburgh cuisine as Lemon Blennd (a personal favorite) and the now well known Primanti's sandwiches with cole slaw and fries smashed in on top of a murder of eggs, capicola and american cheese (which we would partake of after midnight when they would open for the truckers bringing produce to deliver to the Strip). I get off topic. Ham.

So, shaved ham, or "chipped chopped ham" is a mystery meat shaved from a perfectly square block of pinkness. There is absolutely nothing that says ham. It is Processed and about meatness...but reallly it is more about the sauce (combined barbeque sauce, a little vinegar, a little mustard and a ton of ketchup heated up with the meat and generously plopped on a chintzy white, soft hamburger bun (no seeds, nothing interesting please). The styling is simple, white bun, messy hot meat drenched in ketchup (essentially) with the top of the bun smashed on top and the works put on a thin paper plate that was not designed for that endurance. But it was a treat and on those special Saturdays when we would "rubberneck" with my dad and mom or actually have something to do--it knocked the day up a notch to have a trip to Islay's with this poor man's ham barbeque sandwich thrown into the mix. 

Mystery writer, Cleo Coyne waxes about the Chopped Ham sandwich (with a recipe no less and instructions on how to get the ham just right). Here she is for you>>

Back to ham. Know this. Pittsburgh is a big ham town. Why wouldn't it be? It is a town filled with nuggets and neighborhoods of nationalities that rarely leach across the street from one zone to the next, but the Polish, Hungarians, Czechs, Bohemians, Germans, English, Scots, Irish, French, Italian, Slavic, all embrace ham in their own way--and as you all know--there is ham, and then there is Easter ham.

Growing up, there was also the oddity of meat in a can, the canned ham -- sometimes called "Danish Ham". I pitied the Danes as this was the ham they "had to eat"--though god knows if canned ham had anything beyond marketing that had to do with the cool Danes and their good design. Somehow I doubt it. Ham was ham (prosciutto and lovely local ham were not on that horizon until much later when I started to cook). There was cheap ham (the blocks that were found in the deli case at Islay's for chip chopped ham); danish ham and then ham on the bone or boneless from the grocery store. Ham, to my mother's absolute delight, was cheap--and was something that was parsed beautifully into amazing leftovers that were easy to make from soup with the bone, to ham salad and casseroles with canned soup/noodles and bits of ham.

My mother was not limited to the Dorothy Parker famous quip: "Eternity is a ham and two people"--and frankly, with Jesus' imminent return thanks to the promises made that morning at Shadyside Presbyterian Church, it would be a miracle for us to get through the enormous hams that came home around Easter time to feed nations. Heck, who knows, we might have had leftovers to take with us to ascend to be with Jesus on the great heavenly escalator....(just like Joesph Hornes).

So, Easter, at least for my family, is the ham holiday. Thanksgiving is Turkey. Christmas is a Red Meat event. New Years was always pork because "it doesn't scratch back". Sometimes there was sauerkraut offered with Thanksgiving, and black eyed peas offered with New Years. Snopes says confirming this tradition for New Years' food:

"Food:   A tradition common to the southern states of the USA dictates that the eating of black-eyed peas on New Year's Day will attract both general good luck and financial good fortune in particular to the one doing the dining. Some choose to add other Southern fare (such as ham hocks, collard greens, or cabbage) to this tradition, but the black-eyed peas are key.

Other "lucky" foods are lentil soup (because lentils supposedly look like coins), pork (because poultry scratches backwards, a cow stands still, but a pig roots forward, ergo those who dine upon pork will be moving forward in the new year), and sauerkraut (probably because it goes so well with pork).

Another oft-repeated belief holds that one must not eat chicken or turkey on the first day of the year lest, like the birds in question, diners fate themselves to scratch in the dirt all year for their dinner (that is, bring poverty upon themselves)."

This left ham for the Rebirth of Jesus and the big white bunny. If my mom didn't cook, we would do something wild and go to "The Club" for their Easter Buffet Spectacular, or me, the wildest food moment in the universe that no one paid attention to.

So the Easter schedule of events would be that we would go to Church and then follow it up with lunch and then a quiet afternoon at home. "Church" was The Shadyside Presbyterian Church--where an intimate gathering of thousands (no kidding, this place is a Richardson Romanesque Barn (designed by H.H. Richardson) that even today on the Shadyside site they say) (remember, this is marketing):

"Some might see our impressive stone building as intimidating and surmise that it houses an affluent congregation that might be cold and unfriendly, but we’re eager for you to encounter Christ through some of the warmest and most welcoming folks you’ll ever get to know."

Interior: Shadyside Presbyterian Church, Pittsburgh, PAPlease note the Christmas Trees in the altar area for scale....

Interior: Shadyside Presbyterian Church, Pittsburgh, PA
Please note the Christmas Trees in the altar area for scale....

I tend to think they are right in the lead in of that sentence. When I was growing up, the deacons wore cut aways and white gloves every Sunday to greet people at the door. With white gloves and white ties, spit shined black shoes,and hands at their backs at leisure. Not super friendly. No, not intimidating at all. These dudes would cruise down the aisles (about 3 in the middle and sides) along with the balcony and pass sterling silver offering plates to the fur coat wearing Republicans who had their self-assigned places in the sanctuary. They would then proceed in lockstep up from the back of the church to the altar (surrounded by bright gold tilework reminiscent of Byzantine {read the Emperor Constantine) tessilation. The huge pipe organ would shake and blast...and the money was laid down on the altar (I assume that was symbolic for the holy blessing with all that theatre). Easter had huge urns of fragrant Easter lilies, and great pious hymns of ressurection and rebirth. The paid choir (many from the Pittsburgh Opera) would soar and herald the greatest day of the Christian Calendar.

And all of this happened on Easter Sunday before lunch--so if your stomach wasn't clenching from hunger, it was out of angst for your inadequacy, oddness or inability to process this odd intersection of conservative people, fur coats, professional choir and organ, silver offering plates and then the discussions on humility and poverty. Never seemed to balance out for me. Loved the theatre and the guilt though. Reality was not present in that sanctuary.  So, rest assured, by the end of that hour or so, you were ready for cold compresses and the fainting couch, but the thrill of being taken to "The Club" for Easter lunch completed the celebration.

So, off we would go to the unassuming "Club" which was less than 10 minutes from the church. We would all peel off to the various cloakrooms adjoining the restroom with chintz sofas, hairbrushes, all sorts of smells and kleenex to "freshen up" and make sure that your knit dress wasn't climbing up your pantyhose clad legs thanks to remarkable static cling or that nothing was hanging out or out of alignment. We would adjust and smooth. We would hang up our coats in the coatroom and progress elegantly on the celery colored carpet surrounded by quiet, tasteful wallpaper and chippendale reproduction furniture.

We would meet the boys and go find our table--reserved for all of us, grandparents or extra friends that would come along. The pre-food activities were drinking for the grown ups and some sort of prescribed "fun" for the kids. The grown-ups stayed upstairs in the dining room area, having drinks and nuts while we where shoo'ed downstairs into the darker regions to make noise and give the grown-ups a break.

The Club would have a person in a bunny rabbit suit there to hand out jelly beans (scary just like a clown) and the other thing for the "kids" was some sort of other "entertainment"--either someone doing card tricks (generally someone not too skilled so it was boring) or a magician but my favorite was the year they had a clown (you know I am horrified of clowns, right?) who also was a stripper during his off "non clown" gigs...and this clown promoted both of his skills openly to all of us "kids". There we were with this clown who had a shaved chest, arms and armpits with big muscles and a tight vest on in addition to the rest of the regular clown stuff (big shoes, makeup etc). Creepy doesn't even begin to describe it. Entertaining, Yes, but not given this particular context and audience.. Not the wholesome, "I have my monogram on everything" kind of way. Let's just say, this was a detail The Club faltered on, but they made up for it in the piece of resistance upstairs in the dining room. I loved it and still do, that this sort of fumble went way over the heads of the grown-ups and many of the kids too. I love it that this way creepy clown stripper ended up in our midst--really off the reservation for all of us...lifting the corner of the tent into a world that did not extend into our prescribe universe framed up by church, school, The Club, Camp and occasional "hot dogs" at Islay's. 

So, when lunch was ready, we were herded back to our table, our home base, first there were the classics. Salad or Vichyssoise? Vichyssoise, of course! Who doesn't like to drink gallons of leek and potato flavored heavy cream with freeze dried chives sprinkled on the top. Then, off to the buffet! The buffet was seemingly miles long--endless lengths of starched white linens with men wielding knives, carving beasts, ladies doling out vegetables and crispy little potato sticks or little swirled piped gems of mashed potatoes, browned with cheese slid onto the side of the plate as a little amuse bouche. Of course there was asparagus with hollandaise. Of course, there was creamed spinach. Of course there was a succinct moment with puff pastry shells and seafood newburg. And then there were the display hams.

"Cold Glazed Baked Ham"www.http://clickamericana.com/topics/food-drink/cold-glazed-baked-ham-recipe-flowers-1965

"Cold Glazed Baked Ham"
www.http://clickamericana.com/topics/food-drink/cold-glazed-baked-ham-recipe-flowers-1965

Stop right there. So, you get the scene...its a buffet line with all sorts of delicate little things encouraged and placed on your plate. There were big strong men carving hams, turkeys, lamb. There was seafood in a cream based stew. It was all very right and tight...and then someone forgot to manage someone's meds, and there was (every year, you could set your calendar by them) a huge arrangement of display hams (and a few turkeys thrown in for fun). This meat art was beyond my wildest dreams--with hams slathered in pastel colored goo and encased in gelatin--with decorations in between of flowers and fruit. The image above is way too tasteful than 2 dozen or so hams at the club that were vertically mounted, standing tall like sentinels in lemon yellow, a bluish pink, pastel orange ('creamcycle"), and even a soft blue with decorations of carrots, peppers in all colors, greens and pimentos to tell the decorative story. A ham backwall to the Easter feast!

Forget the tacky ice carving. Forget frills on the lamb chops. This was the ham version of carved watermelons on cruise ships, or the ham version of carved radishes. And what was this thing called? I was entertained and challenged to find the name and process for this extravagant food art and preparation--but somewhere between Green and Bainbridge NY, I bumped into "Jambon Chaud Froid" detailled by none other than Martha Stewart. Of course, Ms. Stewart makes this Disneyland ham prep tasteful and glorious in her recipe. Then, noodling around some more, found that there was another approach, probably the one the Austrian chefs at the Club used (c. 1965 is this recipe) with mayonnaise (a lovely base for pastel food coloring) and seems a bit less fussy than the approach Ms. Martha suggests.

Who ate these display hams after all the tables were cleared and the clown went home? Who enjoyed the spectacle of hammigoodness that only the very few of us had a chance to witness and only one or two to remember? Who is recreating this marvelous technique today to  enchant our children and friends with all the wonder we can bring to meat?

Is ham still a Pittsburgh hallmark now that Islay's is gone and there is no home for chiip chopped ham? Are we too big in our gourmet boots to relish this culinary folk art? I look back in awe (and shock) at this rare moment that spun around the central moment of the Christian calendar. 

I am totally onboard with eternity with a ham. At least there is enough to keep us all amused.

snapshot.

My focus today are corrections.It seems everything I have done in the last few weeks are all coming back laden with type changes so today is a dig in, and see if it sticks this time. We got two projects off to the printers yesterday (done, and done). So, it's a relief to finally free up a spot for another in the waiting list to come to the fore. It will be nice to feel less frantic about all the things that are piling up way beyond my knees.

It is a glorious day much like yesterday, Bright sky, full yellow rays, and shadows sharp and lovely. The grey softens it all and I forget the razor's edge of focus that we get here up on the plateau. It is a day to smell the fresh air and drink in the Vitamin D. Mei Mei is sitting on the windowsill outside my window looking a bit perturbed that I am not letting her in--but the air is good and she has her nice, long grey feline coat. Get over it, girl.

 

thinking out loud.

Rose Sketches Reversed on lined paper. As you can see, roses on the brain. Q. Cassetti, 2014

Rose Sketches Reversed on lined paper. As you can see, roses on the brain. Q. Cassetti, 2014

Remember the stationery boxes I showed you?  They sold in the silent auction with a tremendous amount of bidding. They were some of the most active items.  However, in thinking about next year, I wanted to put this down in a place I might not forget it....

Lessons about the MANY (Museum Association  of NY) silent auction:

1. Museum are stuff people. When they are at a conference, they are on vacation. Who needs to buy books about the history of the railroad, or notes about the house an ex-Vice President was born in? Stuff people want fun stuff for themselves. Not something from the triple markdown area at the History Center or House Museum's back table. Why buy smart when you can buy either instant gratification ("me me and me"!) or something silly, or fun.

2. Stuff that sells currently: my prints, my cards and card sets (I told you those cigar boxes did the trick...), food stuffs. They might like the odd cameos too. Things that don't sell-- trips and hotel rooms (we bought one for Lake Placid...NICE), fusty dusty books, hand knit baby things (gorgeous...but totally misunderstood by the crew there),things that are not fun. There was a person that brought the complete Wizard of Oz characters crocheted. She does Star Wars characters too. NOW THAT would be a killer....It would be key to presenting it well because it is beyond an odd craft...it is art.

3. We need to be more strategic and canny around the offerings...even creating them just to test the waters. I think we should make up some LUXE easter baskets, some LUXE locavore whiskey/wine/cider baskets, a collection of like things from the present closet (mine) that are cool and curated. Even ebay vintage stuff like Pendleton Blankets or even the blankets I got @Sierra Trading Post (as a close out) that were a steal. I should have bought more of them as they are so useful and universal. This is more a keep your eyes open reminder. Ah Well.

I am going to start building these things now for next year. I want to help them transform this very fun, very expected aspect of their conference. Wouldn't it be amazing if the silent auction was a highlight of the event?

4. We should preview the big stuff on the emails that went out prior to the conference priming the pump for folks to part with their money--pointing them to websites of the spots...so they can come prepped.

Now for other things worth remembering.

--We need to prompt often and regularly to those having the touch put on for the auction. We could take money to build or buy product to auction..

--We could sell ad space in the program to support other conference activities or pay for the printing of the booklet and raise a little capital.

--We should get lounging chairs back by the conference areas...and have the coffee out there to push more camaraderie.

--We should have some meet new people games (everyone gets a map and needs to mingle with others to get a sticker on the map where other folks come from...and a business card to go with it. Whoever gets the most cards, wins something from the gift table (note: have a gift table...the dusty fusty tomes can go there if need be). There are folks that are quiet folks who are not swept into all the friends in place. We need to be able to engage them and bind them to our community.

--The board  and gregarious friends need to be on point to host tables of people and to help bring new folks on board during the day.

--The Sagamore Event should have a table with slides/ signup sheets etc. and should be manned to better "sell this event". It is not loud and proud and needs to be. Sagamore can help with this I would think.

- It would be great to have a sponsor fund a hospitality suite for post reception/post dinner on Monday night. By this time, the conference guests are comfortable with each other and really want to gather and talk their heads off. This networking gives these museum professionals and specialists a new group of people to pick up the phone and get support.

--Is there a sign up for a mentoring/ mentor -ee program? It would be great to be the mediator of this sort of exchange. Thoughts to talk with Rob about.

Gotta go. Sorry to blab on about this obtuse stuff. Top of mind today beyond the vacation my brain has been on.

Budding ideas.

I wish it would stop snowing. I wish the overcast grey would give us a hint of blue, a ray of sunshine but it is mud season, and we are lucky that we are getting snow dustings versus the big whammy that can happen here during the longer, colder months. At least we are on the up side of all of this and, not to be too delighted, it is light until almost eight p.m. So some progress is being made. And, did I mention, the snowdrops are up (not open) but up. They take their cues from a more subtle source than I do.

Day Lily Wreath, Q. Cassetti, 2014, Trumansburg, NY, Adobe Illustrator CC

Day Lily Wreath, Q. Cassetti, 2014, Trumansburg, NY, Adobe Illustrator CC

We are rolling into the weekend. Rob has a "State of the Village" meeting tomorrow and then we have to go off to Albany for a conference. I am dragging prints and cards for their auction (requested by MANY) as well as my digital office as I plan on working on a publication I have due, along with my adorable new wine label.

Hill House, Helensburgh, near Glasgow, 1902-3Charles Renne Mackintosh

Hill House, Helensburgh, near Glasgow, 1902-3
Charles Renne Mackintosh

My illustrator crashed so I lost a few hours of messing with roses..but easily replicated as the messing is the time. Now that I have it between the ears, I should be able to move it forward into reality more quickly. I am looking at William Morris, Charles Rene Mackintosh, Poirot, and others insofar as gorgeous graphic roses. Of course there are chintz roses, and muddy wallpaper roses...but styling in the Art Nouveau/ Deco is sublime. Did I mention Koloman Moser from the Vienna Sucessionists? Hubbard's roses from the Roycrofters? II  like how roses are snuck into anything that is floral... Tutor roses, love. Roses in the background of the Unicorn Tapestries. Love again. Poor Virgin Mary and her lilies and roses. Everything's coming up roses. Ring around the Rosy. Briar Rose. Sharp thorns, sweet scent--the polarity of experiences. Swimming in roses, in symbolism, in the icon, in the pure wild ones, and the hybridized cone we Americans think of as roses.

Cover of Successionist journal, Ver Sacrum, 1899, Koloman Moser (1868-1918)

Cover of Successionist journal, Ver Sacrum, 1899, Koloman Moser (1868-1918)

No roses yet to share....I have copped a few from some vector jobs I have done...but they are not lush enough. I am too parsimonious in style. Blowsy and lovely. Its days like this that make me want to be John Singer Sargent.

I have been asked to illustrate a calendar inspired by the writings of the writer Rumi (12 c.). I do not know the work (so I need to get on it)--but its pretty mystical, magical, spiritual stuff...which scares me senseless--which means I need to do it. Lets see what happens. 12 images by October. I can do that. No rush jobs...and frankly might kick me out of my malaise that I am in. Illustration Malaise...because it is Farmageddon here with labels and graphics for every producer in this hemisphere...from cider label programs (3) to meat programs, to others... and I am struggling to keep it all coming to their satisfaction. Jeez.

Gotta go. Printing on the fussy printer to commence (or my dropping it out of the second story window). It better pick wisely....or else (you know what's coming!)

Later.

That time of the year.

Spring Bouquet, Q. Cassetti 2014, Adobe Illustrator.

Spring Bouquet, Q. Cassetti 2014, Adobe Illustrator.

Budgets have gone in. The New Year has come and gone. We are still in the intermittent snow scene...with mini storms becoming puddles by the end of the day It is the time of the year for our customers to delve deep into those things that must be done by year end and begin to hunker down and focus on the work at hand. It is also past the time of planning and into the time of programming and purchasing for our farmer/ food producer friends. So, the work is falling out of the sky and clobbering me. We have labels, logos and bags, business cards,

It is also that time to plan the next season of Wednesdays at the Trumansburg Farmers' Market. We have such a good board filled with big ideas, our meeting are often filled with conversations, side bars, and overlaps. We are in the process of getting the music arranged as well as the secondary programming (everything from circus yoga to cooking demos, to obstacle courses, to story time. We will be having a story time at the beginning of the market this year (a new thing) and a bit of a twist on who gets placed when and where. We are looking to be more flexible around folks sharing spaces and dovetailing times (a spring/summer farmer with a summer/fall farmer. We had a great meeting last week with another this Thursday to put a final touch on the line-up. We are starting a bit earlier this season and may (at this point) finish up a bit earlier as well. Market lights are on the roster to get done to help with the later in the season sales. We also will be reintroducing the Tuesday p.m. community dish to passes (i x a month). That means essentially a postcard and mini poster to go on the various cork boards. We will see.

Melissa, Good Life Farm Farmer, is having her weekly summer CSA and then the summer subscription program at our house. Totally cute. She and Matt came in and propped the area with tablecloths, hand lettered signs, and lots of information and clip boards last Friday. It was such a pleasure to get our boxful of microgreens, sprouts, teensy sweet potatoes and a small container of maple syrup to start the fresh food for the year. She is also running a subscription CSA on Farmigo.com where one can sign up for a variety of foods, meat, bread from Wide Awake Bakery, herbs, mushrooms, and they are delivered weekly with the vegetables.  No shortage of great ideas from Melissa. Getting all of us out of the box.

I am still in some pain with the healing of this ankle. Pretty intense swelling...though the wound is daily looking better and better. There are also some sharp "icepick through the core" pangs that occur--so we will just take it a bit slower and get through another day of a little bit of walking and a little bit of standing, and lots of patience and at the end, fatigue. So onward. I had a 3 hour meeting with an hour drive both way, so I am just climbing back into what I missed and will need to catch up with later today/tomorrow.

Getting into the Swing

Myer Farm Distillers, Gin, Photo by Andrea Murray, Label design, Q. Cassetti

Myer Farm Distillers, Gin, Photo by Andrea Murray, Label design, Q. Cassetti

I have gotten phone calls, two actually, derived from the work I did for MyerFarm Distillery. Myer Farm is a family owned/run estate distillery made from their own organic grain. It really is quite something--and done really well from doing it right, right off the bat. Beautiful building, hard working/ inspired people, an attention to detail that in my world means 'sounds only a dog can hear" type of focus. I had the pleasure of helping them define their brand and establish a very strong look and feel for the company that allows for room to have a look for the clear/white products, a look for the browns and some area for flourishes if they want to experiment with flavors, twists on the pure distilled expecteds (gin, vodka etc). The work started as an exploration about what was right. As the family had had this property in their family way way back (probably when they named the counties after Greek and Roman celebrities)--I started with a clean take at Victorian. I gave them a few other twists and then decided to give them a clean, almost Scandinavian/ pulled back, lotsa white space approach that might marry well with the clean-ness of their new building and tanks. Another thing that was important to all of us was the ability of the line to keep a strong brand tie in..so on a back bar, the bottles would "represent" the family while still maintaining context within each section of the bar (gin with gin, bourbon with bourbon, vodka with vodka). The only place (besides a home bar) that the collection from white to brown would be shown together would be the tasting room. They liked the scandia design--and off we were to refining it and moving it to incorporating simple, one color Q illustrations in with the name and similar typographic lock up on each. Nice, clean, distinct.

So back to why we were talking. Well over a year ago, it struck two parties that they liked my work for Myer Farm and wanted to work with me on new labels/logos for their products. One is a refresh of a solid wine on the market, a keystone of this winery's line, but not representative of the truly lovely, higher end wine they are producing. it is a fun wine to take seriously--and feel that a look see might be in order. It is a wine that would be refreshing with a lemon sorbet, or a ladies lunch of fruit salad, date  nut bread, and little cakes. It is polite, sweet, but not lacking in sophistication. It is not "smart", nor does it have gravitas.. It is a bit sweeter and sassier...but still--it should not be a joke or party til you puke orientation. Should be fun for me...as it needs to be serious and yet light. Beautiful but not severe. The girl next door--no divas allowed.

The other project was from a couple who have bought land and a house to buy hops and start brewing. They are a cool pair--and are moving from South Florida to the land of ice, snow, ice wine, cider apples, pulled pork, great rye flour, Rieslings and hops. They too, carried a Myer Farm card around for a year and made the call to me just this week!. They said in graduate school, that potential clients may have you sitting in their files, or pockets waiting for the right time to happen. And then it does. Lightening struck twice this week. We will see. The research has been a gas...so the designing and illustration should be fun too.

The Piggery labels (a farm to table enterprise)  for a whole slew of labels are almost ready to be completed. They took comps to the Fine Foods Show in NYC and got very positive response to the clean, white, two color labels (with some cute typographic things) and are coming up to speed about how to work with and read the input from the USDA. Repeat after me, "Nothing is ever simple". We have reworked the files well over 6 times (two of them being a complete redo). Heather and Brad brought  us a glorious collection of products to try (for dinner tonight). 

I have done new products for Myer Farm and Redbyrd. I just finished up two new hard ciders coming on line this year. More awaits in the cannon. More to share with you.

Time to ice my ankle. Yikes.

this and that

I was asked a few questions regarding my "reinvention" and liked where my notes were going . I figured I would post this just as a reminder to myself and maybe it might be of some interest to you. Here goes.
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I had a bucket list when I graduated from college. We didn’t call it a bucket list…and it was something I did not talk about…it was just a series of milestones to stretch for. I wanted a range of experiences and a broad range of project types before I settled down. By the time I was 28, I had pretty much completed the list and couldn’t figure out the next steps. I got great projects and great jobs after the bucket list was done— work that I never, ever had anticipated—so in a stretch for me, I decided to stop planning my future and to see what would happen. I figured if I could put effort into it, I could figure out the work and do it.

My business, Luckystone Partners, has been in business since 1997.  We are a small business but have had some pretty significant projects and opportunities. One was with a national client. We changed their brand, their packaging, their entire look and feel in 24 direct mail catalogs a year using an ancient collection of product photography with remote art direction of new products (photographer in NYC, us in the Finger Lakes). We were a solid vendor for this client and they pushed the limits of our 3 man team—with the traditional unreasonable deadlines, adding to projects that they would not pay for etc. Reverse auction pricing. A headache, but a good headache as it paid the bills. They got a fancy PR person from NYC who said she could not promote the look/feel that we were using because it was not done by a significant design team. The client decided that they would be nice and have me bid on the work I had been doing for the past 3 years against this significant leviathan design group. Versus going through the process of presentations and quotations on work I was performing (and frankly, knowing too much about the organization), I met with management and bowed out of the work saying that I understood their needs but also understood their desire to change. It was no hard feelings and that I was down the road if they needed me. It was very nice and frankly, for me, extremely liberating as every spare minute of my time was working for this account (on a retail schedule —read Christmas/Holiday was done in the summer) and burning out due to the other clients we had. There was no let up. So when I got that time back….I found I was feeling very stale, very blunted and not excited about my work. 

So, I started trolling the internet for a class, something to mix things up a bit. I didn’t know what, but I needed a change I had been at the graphic design game for well on 20 years and was not giving back to myself. I was the composer of other people’s symphonies. I was the arranger of other people’s messages. I was not in my work….

2005-2007

I found that Syracuse University had a limited residency program to get a MA in either advertising or illustration. This program was unique as it was 2 weeks in Syracuse in the summer, a week in the spring, a week in the fall (in other locations) that focused on mid-career people (many were educators). It was a question of advertising or illustration.  Advertising was already in my wheelhouse, so I opted for illustration as it was a scary stretch and something a professor at college had warned me to never advance (why is beyond me, but I listened). So, I sent in my money and waited. The first two weeks were paralyzing. The Syracuse Illustration MA was the Harvard MBA of the illustration world and I had no idea what I was getting myself into. There were gold and silver medal winners of the Society of Illustrators in every year. There were celebrated educators, painters, illustrators who could “do” Norman Rockwell. There were illustrators and cartoonists from MAD magazine to Boys Life. There were illustrators who did the work for Celestial Seasonings Tea. There were character illustrators who did Mr. Clean. The Con celebrities (Magic the game) were shoulder to shoulder with me.  The bar was plenty high. So, I grew….and struggled and grew. I discovered that I could compete and found a spot with this new community of people. I developed a vector illustration style—which resonated with me, and became a distinct look. I learned that the distance between illustration and graphic design was a hairs breadth, and that both solved visual problems except that the illustrator could have more of a voice and a point of view that as a designer (at least my generation) held back to allow the message to take center stage. I started entering shows with my classmates to find that the work got the recognition my graphic work did not. This was crazy—I was having fun, having a lot of self discovery and really pushing my work.

2008-2009

I wanted to continue this process so enrolled in the Hartford Art School (University of Hartford). They would take my SU credits and in a year, I could have a MFA in illustration. I wanted to continue to work with my mentor, Murray Tinkelman, founder of the Syracuse program who had migrated to HAS. I wanted to see if I could work in a new technique (hand drawing supplemented with digital) and build a body of decorative illustration. Hartford was a different and far more broadening experience—that gave me the space to evolve and develop a personal voice integrating illustration and picture-making into something  I use to speak to myself. I was able to wrap my head around what I was finally doing, I was re-inventing myself for an encore career (a new idea), where I could continue to do my work as a graphic designer (to keep my head in the game and candidly, to pay the bills) but to begin to migrate to new markets, new opportunities, new projects that might not come my way as a designer. I am now doing illustration work too—and find my graphic work is bending to being more decorative and integrating more illustration into it.

I do not know if I have reinvented myself because I did not know the end point (nor do I now) I know that this may be an evolution, but it was not planned—and it was a difficult birth. I think in order for me to change, I needed to get bored and see the person I was evolving to—and know that this was not the place I wanted to go. Self awareness was key—but also getting to the place where life experiences had trained me to take measured risks that others might not take. My thinking (and preaching) is that the bigger the risk, the greater the reward (measured and researched risks, but risk none the less). That first step into thin air is terrifying.  Going back to school albeit after the fact is one of the best things I have done for myself, at the time—was horrifying as I had to lay everything at the door, take down the walls and  be open to change. I was very nervous and fearful—and really could not articulate why I was doing this work, but knew I had to….committed the time and focus to move the needle focusing on my education the way I focused on work for other clients….only for myself. And now I am a changed creative. I can do more, and have the confidence to do so— My work and focus have changed along with my thinking of my next chapter of illustrator/designer. I haven’t left anything behind, but am building my future on a solid past with me, in the center of the equation.

More exciting Love Stamp articles!

Hi: The Pittsburgh Trib's Rachel Weaver wrote this article online about the stamp. Love it! Here it is if you do not want to click:

Published: Friday, Jan. 24, 2014, 8:57 p.m.
Updated 15 hours ago
 

Elizabeth “Q.” Cassetti is helping spread the love.

Cassetti, a Pittsburgh native and Carnegie Mellon University alumna, has designed the 2014 Love stamp for the U.S. Postal Service.

“This is one of those bucket list things to do,” says Cassetti, an Ellis School graduate who now lives in upstate New York. “The Love stamp is a tradition.”

Cassetti owns a design company called LuckyStone Partners and has worked for clients including Tiffany and Company, Estee Lauder, The Wall Street Journal Europe and The New Yorker magazine. She also posts work on her personal blog, which is where USPS art director Antonio Alcalá discovered her.

Cassetti has a longstanding love of valentines, having written a thesis on them during her graduate-school studies.

“I love symbolism,” she says. “Love is the universal. Its iconography goes way, way back. You can see a heart in a painting from the 1400s and know what it means. It has a really lasting quality.”

For her design, called The Cut Paper Heart, Cassetti took inspiration from Mexican cut-paper flags and German and Chinese paper-cutting traditions. It depicts a large, white heart enclosing a smaller pink heart with a saw-tooth edge along its left-hand side. Pink swirls surround the heart, and smaller hearts appear above and below it. A ragged-edge motif that echoes the edging on the small pink heart runs around the border.

“We are thrilled with the design,” says Roy Betts, USPS spokesman. “We hope people use it for special occasions and expressions of love throughout the year.

USPS produced 50 million of the limited-edition stamps. Betts expects them to last about a year.

The Love stamp launched in 1973. For Cassetti, being part of such a longstanding tradition has been an almost indescribable experience. She was “dumbfounded” watching the unveiling ceremony Jan. 21.

“It is exciting,” she says. “It can live 365 days a year as a way to show love.”


Read more: http://triblive.com/lifestyles/morelifestyles/5477226-74/love-cassetti-heart#ixzz2rQqN8bp0 
Follow us: @triblive on Twitter | triblive on Facebook

Reality?

The official portrait of Virginia first lady, Maureen McDonnell, painted by Loryn Brazier.

The official portrait of Virginia first lady, Maureen McDonnell, painted by Loryn Brazier.

Half an hour til a scheduled phonecall so I have a minute to say hi. As you can see, I am trying to get a bit more going on than the deadly silence that has been so much part of 2013 We will see if I can make this happen and continue to bore you with the day to day at 2 Camp Street.

Another bitter day and warm night by the fire being entertained by the MSNBC crew crowing over the new news swirling around New Jersey Governor, Chris Christie and the delightful news of greed around Governor Ultrasound, Virginia Governor Bob McDonnell and his lovely wife, former professional cheerleader, Maureen. I do not know which one I love more--the hamfisted folks from New Jersey--so clever, so clueless...or the absolute grasping demands of Ms. McDonnell from asking for a Rolex (for her to give to her husband for Christmas) to the money to fund a wedding the McDonnells surely could not afford, to the shopping sprees at Bergdorfs and private jets in NYC for that fun. Quite candidly, now that I muse over this, the McDonnells have the top spot because it is so stupidly "reality t.v.". so greedy and self centered, and so American in the most loathsome manner.  I love it that a campaign aide had to put the reins on Mrs. McD. over taking a very fancy Inaugural gown from Mr. Jonnie Williams, the ultimate "Uncle Sugar" (another new term coined  out of context by the loquatious Mike Huckabee). The McDonnells, hopefully, will admit guilt and get their own reality show to pay off the big bills and credit card debt that have backed themselves into. 

I admit, I am a Reality TV nut, but reality, in this case takes the cake.


Sub Zero

Rumor has it that the T'burg post office has sold out of the 1000 stamps (sheets?) that they were allowed to have. So, a reorder has happened...and hopefully, we can keep pushing the volume. I need to place my order for the double hit on my valentine for this year. Pricey...but hey, its PR.

Had a nice chat with the writer from the Finger Lakes papers yesterday and had a gander at an article from The Ellis School on this alumna. Ellis may try to promote the story more broadly in Pittsburgh (imagine!).

I am working with Joe at Pioneer Printing in Lodi on my personal valentine. Hopefully, we can get this rolling soon. It is def. the shoemaker's children here--as this project is generally something I have done before Christmas...and here we are, looking at the end of the month and no card. Jeez. Additionally, I am going to order some cards for sale from a new resource Digital Lizard-- a print resource that can do very small quantities, very quickly, very affordably. I need a rich mix of illos with 50 cards each which could financially strangle you using regular methods. With this resource, I can afford to do this almost as cheaply as printing it myself with a bit less hassle and handwork.

I am getting itchy to start drawing again. I really don't know where to go, where to start--but as you all know, the most important thing is to just pick up the darned pen, pencil, brush. Let it flow, baby. Feathers and frames, bees and bugs, twisty lines and big blocks. Just need the energy and headset to get jazzed. Need that.

This cold, this polar vortex is phenomenal. Awe-making. Awesome. This big house is cold...and when Rob gets home, he stokes all the little woodstoves, closes the doors, and steams up the windows to keep us toasty when the arctic temperatures are freezing us inside and out. I love how blue everything is--the long cold beige and purple colors...but is is so cold, so crystalline...it will be nice to have a little ease. Remarkable winter.

More and more

bella-thorne-012114sp.jpg

And it keeps on coming. Yesterday was a wild day of stamp buying and stamp rollout. The shindig at the Time Warner Building looked like fun with movie/tv star/celebrity Bella Thorne, along with a lady known for her scrapbooks and crafts. Twitter was rolling--and Facebook was alight. There were valentines to be made, and photos (with Photo Booth props) to be taken. As you can see, Bella and her fans took full advantage of all of the fun...and hopefully, sold some stamps too.

bella-thorne-012114-_2.jpg

I had a fun interview with a reporter, Tamara Lindstrom, from Time Warner News (here is the result of our time together). She is a fascinating person who not only interviews, but is on camera, behind the camera, writer and editor. all she needed were plates that she could spin, and clarinets she could play. Impressive. We had a nice talk about the stamp, illustration and the process. Seems that the process really is the thing our audience really wants to know about. Yes, I was paid for this job...and no, it was not a competition.

I have an interview with the Finger Lakes Free Press assortment of papers tonight. Katherine, the writer, mentioned that my stamp was news at the County Legislature yesterday (!)--and the local level of delight is wonderful.

Rob Bought me a sheet yesterday (more to come via online shopping) to chat it up anonymously with a lady at the counter in Corning. She was effusive about pink, and red and finally they had a REAL valentine stamp. That is the kind of happiness that I just adore. I hope this thing really reaches out and grabs our audience. Would be so wonderful.