CASE STUDY:
lakewood Vineyards, Watkins Glen, N

“Fun Fruity Wines” from Lakewood Vineyards
Art Director: Q. Cassetti
Illustrator: Q. Cassetti

Lakewood Vineyards is a multi-generational, family-run winery producing a range of wines from very sweet to dry. It was decided that the very sweet, “fun fruity wines’ would have a different look than that of their varietals.I helped to help re-vision these sweet, fun wines…leveraging their investment in a rose as their symbol and expanding their packaging beyond glass bottles to canned wine for Bubbly Candeo and Bubbly Catawba. Candeo leverages the vinifera branding, but incorporates “Prosecco blue” with a twist.

The infusion of color with illustration has driven sales for Lakewood with a bolder shelf appeal and presentation directly to the customer.