Case study:
Black Diamond Cider, Trumansburg, Ny
Creative: Q. Cassetti
Illustration: Q. Cassetti
Examples of labels done for Ian and Jackie Merwin’s Black Diamond Cider. We used birds to express personalities that the Merwins wanted to infuse into specific products—while referencing back to the farm they grow all their apples on. In addition to the illustrative approach for the blended ciders, a more serious approach was developed for their varietal ciders using type and a bold colorway to do the work.
Packaging approach was stock bottles with simple crown caps. Labels were through an online printer. Simple farm to table design.
